Eva Longoria has made a surprise appearance as the new face of Sheba cat food. She looks paws-itively gorgeous in this ad, showing off her tanned legs and a classy red dress.
Sheba is a popular cat food brand created and manufactured by Mars, Inc. It is one of the world’s highest-earning pet foods brands.
What Cats Want ™
While many ads focus on cats sleeping, purring and generally existing, Sheba’s latest spot takes a slightly more wacky approach. In fact, it may be one of the stranger spots in recent memory.
Sheba’s newest ad is part of an initiative designed to help owners get their pets back to sleep after waking up at 4 a.m. Sheba has also launched branded GIFs, homepage takeovers and even cat-themed ads running on Facebook and Instagram at this time of day.
The brand’s products primarily contain named sources of animal protein, with a few vague items thrown in like “fish” and “meat by-products”. Some Sheba recipes have “added color,” a name that refers to a variety of FDA-approved color additives.
Sheba is a well-known brand that receives primarily positive customer reviews. Its foods are grain-free, meat-based and inexpensive. Sheba is also known for having never been recalled. Its foods are sold in twin packs of individually sealed 1.3-ounce servings.
The 4 a.m. Sleep-Inducing Film
Pet food brand Sheba has created a 5 hour long, trippy video designed to help cat owners get some rest after their felines wake them up in the early morning. Developed by AMV BBDO in collaboration with behavioral sleep therapist Donna Fairly and Renata Riha, a sleep physician from the University of Edinburgh, the ad uses a combination of the best sleep techniques – including 20 minutes of body scans, ASMR voices, calm visual effects, meditation and soothing colors.
The latest commercial from the brand features a man and a woman in intimate embrace, but soon they lose their focus when they see their cat staring at them, urging them to feed. Directed by Ewan Jones Morris, the film is a 372-minute work of art that has already received more than 8 million views on YouTube and will run for another four nights.
Sheba’s ad is also supported by a Spotify playlist of calming lullabies. It’s an example of the broader trend towards brands seeking to send people to sleep, which is gaining momentum as a result of ASMR (Autonomous Sensory Meridian Response).
A 1970s French Romantic Crooner
A 1970s French romantic crooner – inspired by a combination of Engelbert Humperdinck and Serge Gainsbourg – takes centre stage in the latest instalment of Sheba’s ‘Resistance Is Futile’ campaign, created by Abbott Mead Vickers BBDO. The mythical singer, Vincent Le Chat, stares down the barrel of the camera on a suitably 70s kitsch TV stage belting out a classically seductive love song.
It’s a visual metaphor for the mesmerising beguiling eyes of a cat when it wants feeding. The spot breaks in cinema from 29th March to 5th April, with a 20-second version running on TV and online until 19th May.
One of the most recognizable songs in France, L’Aventurier has a dramatic intro and fun lyrics. It’s also a tribute to the book series and is a classic of the French rock genre.
This sad yet hopeful song tells the story of a young woman who had a lot of hopes and dreams but eventually decided to let go. It’s a great song to listen to on a rainy day, or just to get you feeling better.
The Russian Blue
The Russian Blue is a beautiful cat breed that was first introduced in England. They’re often described as “stately” and “regal”.
These cats are incredibly loyal and affectionate, which makes them the perfect family pet. They’re easy to train, and they love to spend time with their humans.
They can also be mischievous and playful, making them great pets for children. Their personality is one of the reasons why they’re so popular among cat lovers online.
The new sheba cat food commercial features The Russian Blue, a cat that has charmed her owner with her eyes. It’s her way of urging him to serve her Sheba meal, and it’s sure to make you smile.
The campaign features videos, homepage takeovers and branded GIFs on Sheba’s social media channels. It’s all part of a bigger initiative to help owners and their felines return to sleep after pre-dawn cat calls.