Red Flannel is a budget-priced dry dog food from Exclusive Pet Food, aimed at working and active dogs. The main formulas earn a mid-range 3.5 out of 5 stars from reviewers. They are built on chicken by-product meal, corn and wheat, so they are fine for many dogs but not a premium choice.
What Is Red Flannel?
Red Flannel is an Exclusive brand, sold mainly through farm and feed stores. Reviewers list seven dry formulas: Hi-Protein, Prime, Canine Select, Adult, Large Breed, Puppy and Bites N’ Bones. The Adult, Large Breed, Puppy and Prime formulas are the best rated, at 3.5 stars. Hi-Protein and Bites N’ Bones rate lower, at 2.5 stars, and Canine Select rates 2.
What Is in It?
The Prime formula lists 26 percent protein and 18 percent fat. Its first ingredients are chicken by-product meal, ground yellow corn, ground wheat, chicken fat, corn gluten meal and brewers rice. That tells you a few things:
- By-product meal is the main animal protein, and its quality can vary by batch.
- Corn and wheat supply energy but offer modest nutrition.
- Corn gluten meal raises the protein percentage on the label without adding meat.
- The formula includes beet pulp for fiber and menadione, a form of vitamin K that some owners avoid.
Ingredient lists vary by formula, so read the one on your bag.
Recalls
A November 2023 recall tied to salmonella risk involved products from the manufacturer TFP Nutrition and was listed for Exclusive Pet Food products. Check the FDA’s recall page for the latest notices and the lot numbers on your bag.
Who It Suits
- Healthy adult and working dogs on a budget that tolerate chicken, corn and wheat.
- Owners who want a food sold at local feed stores.
Dogs with allergies, sensitive stomachs, kidney or heart disease, or owners who want named meat as the first ingredient should look elsewhere.
Feeding Tips
- Follow the bag’s feeding chart and adjust to your dog’s body condition.
- Switch foods over 7 to 10 days.
- Store the bag in a cool, dry spot and use it within about six weeks of opening.
For similar value options, read our reviews of Vibrant Life and Wildology.
This is general information, not veterinary advice. Talk to your vet about the best diet for your dog.
Bottom Line
Red Flannel is a low-cost, middle-of-the-road food for active dogs that do well on chicken by-product meal, corn and wheat. If you want fewer fillers or named meats first, compare a higher-quality kibble and check the recall list before you buy.






