Purina cattle feed has a checkerboard trademark and helps prepare calves’ natural defenses to withstand common calf health challenges. The checkerboard logo and name of some of the company’s products may be confusing. This article aims to clear the air about Purina’s beef builders, show fitter’s edge, and honor feeds. You’ll find out more about each one and how it benefits cattle.
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Purina’s checkerboard trademark
A recognizable brand has always been an important part of the Purina company’s marketing campaign. In 1902, the checkerboard pattern on the company’s cattle feed sacks was the result of a marketing gimmick created by William H. Danforth. Inspired by childhood memories of his mother, who used to dress all of her children in a checkerboard pattern, Danforth decided to use the pattern on the feed sacks to attract customers. This marketing gimmick would later become part of Purina’s corporate culture and it even led Danforth himself to wear the pattern on his clothing.
While the checkerboard trademark has since faded from the cattle feed sacks, the original logo is still very recognizable, as the checkerboard pattern appears on all of Purina’s products. It’s hard to imagine a brand without the checkerboard logo on it. Purina’s checkerboard trademark on cattle feed is a symbol of the company’s long-standing history in animal nutrition. The company has a long history of success in the feed industry, and has expanded significantly from its humble origins to become a global leader in pet foods and livestock feed.
Purina(r) Plus
For the highest level of performance, consider feeding your cows with Purina(r) Lean Plus 15% crude protein cattle feed. This high-protein diet is formulated to provide essential energy, vitamins and minerals to support an animal’s overall health. It has the right balance of energy and protein, which will optimize the animal’s performance and minimize feed costs. And because it’s made with quality ingredients, it’s weather-resistant.
This program works for you, the producer. To promote its products and help farmers grow their own food, industry leaders partner with Purina dealers across the country. Dealers help establish the brand in their communities by attending livestock auction markets and hosting calf sales. And there’s no enrollment fee, so there’s no barrier to participating. If you’re thinking of becoming a Purina dealer, apply today!
Ranch Hand(r) Beef Builder
Ranch Hand(r) Beef Builder is an economical choice that provides a complete and balanced feed for your feed lot cattle. It is formulated to reduce variation in mineral intake and is easily absorbed at the target intake levels. This feed is formulated to address mineral deficiencies caused by forage, as well as meet the nutritional needs of cattle year round. Its large particle size allows water to pass easily through the feed.
This feed contains a blend of commercial pellets, MoorMans Deer Pellets, and Ranch Hand Beef Builder. Digestion trials were conducted on white-tailed deer, wild boars, and southern plains woodrats. Wild boars and collared peccaries were also fed on the experimental diet to assess their ability to adapt to it. The diet was offered ad libitum to the animals and were weighed and measured to determine digestibility.
Honor(r) Show Fitter’s Edge(r) feed
With Honor(r) Show Fitter’s EDGE(tm) cattle feed, producers can improve average daily gain while minimizing stress in their animals. This complete balanced feed can be used as a pre-weaning supplement, and can be used to supplement a standard cattle feed for show cattle. This product is backed by the knowledge of Purina Mills. It has proven to be the secret weapon of many serious show competitors.
Suitable for growing show lambs and pigs, Honor(r) Show Chow Showlamb Grower 15% DX is a high-energy, textured complete feed. Its formula features steam-flaked barley, which helps promote early intake. It is also medicated with Deccox(r) to prevent coccidiosis. Its nutritional value and quality is supported by Purina.
